Privacy Policy & Terms

SB1 Fitness ("we", "us", "our") is committed to protecting your personal information. This policy explains what data we collect, why we collect it, and how we handle it when you interact with our website, content, programmes, or automated systems.

By using sb1fitness.com or engaging with our content and coaching programmes, you agree to this policy.

Information you give us directly

• Your name and email address when you opt in to a lead magnet or challenge
• Your phone number if you choose to receive SMS or WhatsApp messages
• Responses to qualification questions inside our DM flows or forms
• Payment details when you purchase a programme (processed securely by our payment provider — we do not store card details)

Information collected automatically

• IP address and general location (country/region level)
• Browser type and device information
• Pages visited and time spent on site (via analytics tools)
• Email open and click data when you receive emails from us

Information from third-party platforms

• Instagram interaction data when you engage with our ManyChat flows (subject to Meta's own privacy policies)
• Booking data from our scheduling system when you book a discovery call

We only use your data to deliver and improve our services. Specifically:

• To send you the lead magnet, guide, or resource you requested
• To follow up about a discovery call you expressed interest in
• To send email sequences related to our programmes and content
• To send SMS or WhatsApp messages if you opted in to those channels
• To manage your client account if you join a paid programme
• To improve our content and systems based on engagement data

Legal basis (GDPR)

If you are located in the UK or European Economic Area, our legal basis for processing your data is:

• Consent — where you actively opted in to receive communications
• Legitimate interests — for analytics, improving our services, and follow-up after expressed interest
• Contract — to fulfil our obligations when you purchase a programme

Retention

We keep your data for as long as you remain engaged with our content or are an active client. If you unsubscribe or request deletion, we remove your data within 30 days, except where we are legally required to retain certain records.

You have the following rights regarding your personal data:

1. Access — request a copy of the data we hold on you
2. Correction — ask us to correct inaccurate data
3. Deletion — request that we delete your data ("right to be forgotten")
4. Objection — object to how we process your data
5. Portability — request your data in a portable format
6. Unsubscribe — opt out of marketing emails at any time using the unsubscribe link in any email we send

Cookies

Our website uses essential cookies to function and analytics cookies to understand how visitors use the site. You can control cookie settings through your browser. We do not use advertising cookies or tracking pixels that share data with ad networks outside of standard Meta pixel functionality for retargeting audiences.

These terms govern your use of sb1fitness.com and any programmes, resources, or services offered by SB1 Fitness.

Use of content

All content on this site — including videos, emails, guides, scripts, and training materials — is the intellectual property of SB1 Fitness. You may not reproduce, distribute, or resell any content without written permission.

Programme terms

• Coaching programmes are delivered digitally. Results depend on your active participation and effort.
• SB1 Fitness does not guarantee specific outcomes. Individual results vary based on individual circumstances, commitment, and consistency.
• Refund terms are stated at point of purchase. Unless otherwise specified, all sales are final after 7 days of programme access.

Health disclaimer

The content on this site and within SB1 Fitness programmes is for informational and coaching purposes only. It is not medical advice. Consult a qualified healthcare professional before making significant changes to your exercise or nutrition habits, especially if you have a pre-existing health condition.

Limitation of liability

SB1 Fitness is not liable for any indirect, incidental, or consequential loss arising from use of our content or programmes. Our total liability in any matter is limited to the amount you paid for the relevant service.

Changes to these terms

We may update these terms from time to time. Continued use of our services after an update constitutes acceptance of the revised terms. The "last updated" date at the top of this page reflects the most recent version.

Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.