Privacy Policy

Last updated: 30 January 2026

1. Introduction

SB1 Fitness ("we", "us", or "our") operates the website sb1fitness.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Website or use our services.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

For the purposes of UK data protection legislation, the data controller is:

3. Information We Collect

3.1 Information You Provide to Us

When you use our contact form or enquire about our services, we collect:

• Name - to identify you and personalize our communications
• Email address - to respond to your enquiry and communicate with you
• Phone number - to contact you about your enquiry
• Programme selection - to understand which of our services you're interested in (Momentum, Balance, or Accelerator)
• Message content - to understand your specific needs and respond appropriately

3.2 Information Automatically Collected

We use Google Search Console to understand how visitors find our website. This service may collect:

• Browser type and version
• Operating system
• Referring website addresses
• Search queries that led you to our site
• Pages visited and time spent on pages

We do not currently use any other tracking, analytics, or advertising tools on our Website.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Legitimate interests (Article 6(1)(f) UK GDPR) - to respond to your enquiries and provide information about our services
• Consent (Article 6(1)(a) UK GDPR) - when you voluntarily submit your information through our contact form
• Contract (Article 6(1)(b) UK GDPR) - to perform our services if you become a client

5. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide information about our fitness programmes
• Communicate with you about our services
• Process bookings and provide our fitness services
• Improve our Website and services
• Comply with legal obligations

We will not use your personal data for automated decision-making or profiling.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Enquiry data - We retain contact form submissions for up to 12 months from your last interaction with us, unless you become a client or request deletion
• Client data - If you become a client, we retain your data for the duration of our relationship and for 6 years thereafter to comply with legal and accounting requirements
• Google Search Console data - This data is retained according to Google's retention policies

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Your data is stored locally on secure servers with restricted access.

However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.

We may share your information with:

• Service providers - Google (through Google Search Console) for website analytics
• Legal requirements - If required by law or to protect our rights

Any third-party service providers are contractually bound to protect your data and use it only for the purposes we specify.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access - You can request a copy of the personal data we hold about you
• Right to rectification - You can ask us to correct inaccurate or incomplete data
• Right to erasure - You can request deletion of your personal data in certain circumstances
• Right to restrict processing - You can ask us to limit how we use your data
• Right to data portability - You can request your data in a portable format
• Right to object - You can object to processing based on legitimate interests
• Right to withdraw consent - Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details in Section 2.

10. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

11. Cookies

Google Search Console may use cookies to collect analytics data. These cookies help us understand how visitors find and use our Website.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some features on our Website.

For more information about cookies and how to manage them, visit www.aboutcookies.org or www.allaboutcookies.org.

12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Children's Privacy

Our Website and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

14. International Data Transfers

Your personal data is stored and processed within the United Kingdom. If we transfer data outside the UK, we will ensure appropriate safeguards are in place to protect your information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when this policy was last revised.

We encourage you to review this Privacy Policy periodically. If we make material changes, we will notify you by updating the date and, where appropriate, by other means.

16. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

This Privacy Policy applies to personal data processed by SB1 Fitness in connection with sb1fitness.com.